Our Investment Philosophies
- Always clarify your portfolio objectives and expectations.
This is best done through personalized financial planning where appropriate risk measures and benchmarks are set.
- Diversify your holdings to control risk, with each investment having a clearly defined purpose.
If you control the downside and diversify your holdings, over time, the upside will take care of itself.
- Markets go up and markets go down. Expect (and try not to fear) corrections.
Be emotionally prepared for the tougher times because it is difficult to make money when panicking.
- Investing is a life long process that should be broken down into a series of 1-3 year periods.
It takes a strong discipline to look beyond short-term trends and stick to your long-term plan.
- Be greedy when others are fearful and fearful when others are greedy.
Emotional competence is one of the most important investment characteristics to have and also one of the hardest to maintain.
- News and information are abundant and cheap – so be a news critic!
Accept that what you hear and read is often either news or opinion, not personalized advice.
- Done right, investing should be boring.
Some people like watching markets go up and down. But you don’t need to pay for it! There are cheaper, less damaging ways to be entertained, if it is entertainment that you seek.
- The best returns aren’t always measured in dollars.
We work with people, not pie charts. So managing emotions is important too. Risk and return should always be balanced with your quest for confidence in the process.